Influencer marketing is a form of marketing that focuses on working with influential people, or influencers, to drive your brand’s message to a targeted audience, today is primarily on social media. These influential personalities, or influencers, very often have huge fan bases on their social media profiles, who follow them, because they enjoy their work and the influencers inspire them. Influencers can communicate with their fans very well - the most important thing here is the authenticity and trustworthiness of the communication.
At this time, influencer marketing is considered to be one of the most effective marketing communication tools for Increasing brand and product awareness, Increasing the fan base on social networks, but also for selling products or obtaining other conversions (application download, registration, etc.). Very important here is the creativity of the campaign, used mechanics of communication within and outside social networks, the right choice of influencers and last but not least, the setting of measurable and non-measurable goals that the campaign should achieve.
Influencers are divided into several groups according to their focus and content (eg: fashion, lifestyle, funny content, gaming, blogs, maternity, etc.), target groups (age and gender) – for which they create or address with their content, and the platforms (social networks) on which they publish their content. Through influencers, we can target or very effectively address both the younger target group (13 to 17 years old), millennials (18 to 24 years old) and older audience (25+ years old) who spend more and more time on social media.
Would you like to know even more about influencer marketing?